1. EQUIPMENT! EQUIPMENT! EQUIPMENT!
Select Refrigerators
– With wheels and in flexible dimensions (1.60 – 2 – 2.50 m), so that they can be moved easily, in possible renovation, but mainly to cover you in the different needs of cooling and humidity, which has every category of sweets.
– Excellent visibility, so that the sweets are displayed to the maximum with: Double heated Anti-glare crystals, LED Lighting, Crystal Surfaces.
– New technology, to save energy costs, such as with Self-cleaning condenser, for less damage, better efficiency and lower energy costs.
2. Make sure your store has an ERGONOMIC DESIGN
– To serve the customer in the way he moves and browses the space – from the selection of products to his waiting at the checkout. In addition, the employee in relation to the ease of movement and saving space and time.
– The refrigerators should be at the ideal height, in order to ensure communication with the customer.
– The space should be utilized to the maximum and not create increased needs for staff, due to the wrong design.
– Before you renovate or open a new store, make sure that the store will be meticulously imprinted, all the main item codes have been carefully recorded, but above all, everything that bothered you before will be marked.
3. The store must function as a Magnet
– The appropriate lighting, architecture and the study of them, helps the image of the store inside, but also outside, attracting passers-by.
– Homogeneity in the external and internal image of the store.
– Selection in the right colors, in order to keep up with the new trends and to attract the customer.
– The human resources of the store, is its core. The trained and communication staff with courtesy, smile and attention to cleanliness, is a “key” to increase sales.
4. Do Digital Marketing Actions
– Take advantage of the free ad through “Google my Business” with photos, opening hours, and location.
– Open a Facebook Page, in addition to your personal profile, because it gives businesses more promotion opportunities than a personal account and use “Call to Action” such as “Call now”, “Ask us” etc.
– Use Instagram, viewing images from your creations
– Use Social media with videos and pictures to receive orders, increase readability, view offers.
5. Take action inside and outside the store
– Special offers, on products just before you withdraw them.
– Offer regularly, in easy access, product to be tested.
– Collaborations with cafes, restaurants and catering in the area.
6. Maintain the quality that customers expect from you
– Do not forget that above all, for the consumer, what counts is the TASTE that is perfectly captured in a beautiful image. ONLY a delicious product, with a beautiful image and the right display and maintenance will make the customer come back.
