Participation of D. Drakoulakis, in the sweetest conference

The 25th Panhellenic Confectioners’ Conference (OEZE), which took place on May 27-29 in Trikala, was successfully completed. The participants were welcomed by the president of the Association of Trikala, Mr. Antonis Karalis.

D. Drakoulakis participated in the conference with sponsorship but also a useful speech entitled

«6 Suggestions To Increase Functionality And Sales In Your Pastry Shop»

Some of the elements of the speech were the following. You can see details here

1. 1. EQUIPMENT! EQUIPMENT! EQUIPMENT!

Select Refrigerators

With wheels and in flexible dimensions, to cover you in the different needs of cooling and humidity, per category of sweets.
With Anti-glare crystals, LED Lighting, Crystal Surfaces.
New technology, with self-cleaning condenser

1. 1. Make sure your store has an ERGONOMIC DESIGN
      To practically serve the customer and the employee
      The refrigerators should be at the ideal height
      The space should not create increased needs for staff
      Before you renovate or open a new store, make sure that the store will be meticulously imprinted, all the main item codes have been carefully recorded, but above all, everything that bothered you before will be highlighted.

1. The store must function as a Magnet
   Appropriate lighting and architecture to attract passers-by.
   Homogeneity in the external and internal image of the store.
   The right colors to keep up with new trends and attract the customer.
   Trained and communicative staff with courtesy, smile and attention to cleanliness
2. Do Digital Marketing Actions
   Free advertising through “Google my Business”
   Facebook Page for more promotions (not personal account).
   Instagram, displaying images from your creations
   Social media with videos and images for the purpose of orders, readability, promotions.
3. Take action inside and outside the store
   Special offers on products just before you withdraw them.
   Offer regularly, easily accessible, product to test.
   Collaborate with local cafés, restaurants and catering.
4. Maintain the quality that customers expect from you
   ONLY a delicious product, with a beautiful image and the right display and maintenance will make the customer come back.